You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Michael Parent.
ANA has found 2 results for you, in 164 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Implications of a strategic/competitor focus on the application and process of marketing research

This paper presents a brief review of a structural approach to competitor analysis: A review which includes a presentation of several strategic planning models particularly those involving a competition approach. To help understand the role of...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Michael Parent
June 15, 1985
×

Citation

Parent, M. (1985a, June 15). Implications of a strategic/competitor focus on the application and process of marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/implications-of-a-strategic-competitor-focus-on-the-application-and-process-of-marketing-research


Research papers

Marketing research techniques applied to tourism planning and development

The purpose of this paper is twofold: First, to report the results of a research study which in turn may be compared to researchers' experience elsewhere; second, and perhaps more importantly, to present a thorough discussion of an application of...

Catalogue: Seminar 1977: Travel And Tourism
Author: Michael Parent
June 15, 1977
×

Citation

Parent, M. (1977a, June 15). Marketing research techniques applied to tourism planning and development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-research-techniques-applied-to-tourism-planning-and-development